The MSP business model reflects a more modern, efficient approach to IT infrastructure management that benefits MSPs and clients alike. Yet one aspect of MSP operations—the deployment and administration of endpoint security (AV) solutions remains tied to outdated technologies and methodologies. Many MSPs simply sell endpoint security as a line item, but aren’t taking advantage of the opportunity to position their solutions as a true managed security offering that creates a more valuable (and profitable) service for their end clients.
Watch George Anderson, Product Marketing Director at Webroot, as he looks at how you can operate a profitable endpoint security business and leverage it to deliver other security services in the future.
George has spent the past 17 years in the IT Security industry. Initially in Business Development, Strategic Alliances and Marketing roles for Computacenter, Europe’s leading systems integrator. More recently he was Global Product Marketing lead for Clearswift and for the past 6 years he’s been with Webroot in Product Marketing where he is now the Product Marketing Director for endpoint, web and mobile business security solutions.
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